Items to bring: Laptop

When it comes to Social Media Marketing, the most common and relevant platform for Real Estate Salespersons would be to advertise or build their brand on Facebook. Facebook advertising allows its users to specifically target who they want their audience to be, as well as customizing the costs for each campaign created.

This course will focus on equipping the attendee with fundamental knowledge of Facebook advertising. There will also be a step by step guide on how to create your very own Facebook Advertisement, how to optimize it and how to perform effective audience targeting. You will also learn how to create a campaign for your advertisement and learn how to use and perform split testing to achieve the best results from the medium that works for you.

*2 non-core CPD hours for C&H Agents*
*2 non-core CPD hours for non C&H Agents are subjected to Estate Agency KEO approval*