Duty of team leaders to supervise team members
Where a salesperson has over-riding commissions over another salesperson (i.e. he collects a share of the commission earned by the other salesperson) for example, a team leader, the former shall make reasonable efforts to supervise the salespersons under him to comply with the provisions of the Act, Regulations, Codes, practice guidelines and circulars issued by CEA. CPD courses.
Example:
Salesperson A was appointed as the seller’s salesperson. He instructed Salesperson B, whom he has over-riding commissions over, to advertise the property on a ‘Buyer only’ (or no co-broke) basis. He also instructed Salesperson B not to entertain any enquiries from co-broking salespersons in the sale of the property. Salesperson A wanted Salesperson B to represent the buyer of the property. The intent of Salesperson A’s actions was to target and limit exposure to only direct buyers. Such basis of advertisement and marketing was not in the sellers’ best interest, as salespersons (representing potential buyers) were not entertained and thus the scope of exposure of the property to potential buyers was limited. This affected the seller’s interest and should not have been done. CPD courses.
Duty to observe procedures assigned by team leaders during sales launches – CPD courses
Where salespersons are deployed on the ground in groups or teams e.g. during a sales launch, salespersons from the same estate agent or from different estate agents shall follow the procedures laid down and tasks assigned by their supervisors/ team leaders. Salespersons shall exercise courtesy and act ethically towards one another in the discharge of their duties. This includes priority in the assignment of clients. CPD courses.
Example:
Estate Agent A and Estate Agent B were appointed to market an Executive Condominium project. Salesperson C (of Estate Agent A) made an appointment with his buyer to view the development. Salesperson D (of Estate Agent B) intercepted the buyer at the carpark and marketed the property to him although the buyer had informed him that he had made an appointment with Salesperson C. In the end, the buyer bought a unit through Salesperson D instead of Salesperson C. Salesperson D had acted unethically to cut Salesperson C out of the transaction when it was Salesperson C who had first made the appointment with the prospective buyer. CPD courses.
Source: Practice Guidelines on Conduct between Salespersons
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