*G1 – Communication*

This CPD course focuses on the AIDA – Attention, Interest, Desire and Action Model of Real Estate Advertising and will enable salespersons to create the right advertisements for the customers using the AIDA model.

Expected Learning Outcomes:

After the workshop, participants will understand the following:

1. What is copywriting?
2. What is the A.I.D.A. Model in Advertisements?
3. Psychological factors in the real estate buying process
4. Sequence of writing the advertisement
5. Critical Success Factor – The Headline
6. Do’s and Don’ts of copywriting
7. The Tools of copywriting
8. Classroom practice

*2 credits (Generic) for C&H Agents*
*2 credits (Generic) for non C&H Agents are subjected to Estate Agency KEO approval*

Please take note:
• Email notification from Zoom will be sent within 2 working days upon online registration. A unique zoom link will be emailed to you and this link should not be shared with others.
• Participants can join the CPD courses from PC, Mac, Linux, iOS or Android by clicking the join link.
• A reminder email from Zoom and a separate email with course notes from C&H will be sent before the class starts.
• You are encouraged to log in 15 minutes prior to the course start time to avoid any connection issues and to check on your audio and video.
• With effect from 1st July 2022, participants of online CPD courses will be required to turn on their video cameras, showing their faces in real-time throughout the course session. Participants who are unable to do so will not be accorded with CPD credits.
• Photographs or snapshots of the online course sessions with faces of all participants will be taken for CEA audit inspections.
• Attendance will be denied if log in is more than 15 minutes after the actual course start time.
• At the end of the class, you are required to complete a Post Course Evaluation Form (by scanning QR code) before receiving the e-certificate.