*G6 – Customer Orientation*

This CPD course will focus on why property sellers need real estate agents, i.e. Real Estate Marketing. This CPD course will also look into the process of communicating the value of a product or service through positioning to customers. (4Ps – promotion, price, place, product)

Expected Learning Outcomes:

1. Why property sellers need us?
2. Setting the parameter of the Plan – 4W 1H
3. Preparing Comprehensive Marketing Plan
4. Applying the 5 Step ‘Consumer Buying Decision Process’ into the Plan
5. Reaching prospective buyers who are already in the Target Market
6. Working the ground to find buyers
7. Coordinating Complementing the details of the Plan
8. Follow up plan and price review

*2 credits (Generic) for C&H Agents*
*2 credits (Generic) for non C&H Agents are subjected to Estate Agency KEO approval*

Please take note:
• Email notification from Zoom will be sent within 2 working days upon online registration. A unique zoom link will be emailed to you and this link should not be shared with others.
• Participants can join the CPD courses from PC, Mac, Linux, iOS or Android by clicking the join link.
• A reminder email from Zoom and a separate email with course notes from C&H will be sent before the class starts.
• You are encouraged to log in 15 minutes prior to the course start time to avoid any connection issues and to check on your audio and video.
• With effect from 1st July 2022, participants of online CPD courses will be required to turn on their video cameras, showing their faces in real-time throughout the course session. Participants who are unable to do so will not be accorded with CPD credits.
• Photographs or snapshots of the online course sessions with faces of all participants will be taken for CEA audit inspections.
• Attendance will be denied if log in is more than 15 minutes after the actual course start time.
• At the end of the class, you are required to complete a Post Course Evaluation Form (by scanning QR code) before receiving the e-certificate.