This CPD COURSE is about reinforcing the understanding of price and pricing being the product of the prevailing market condition and competition. Relevant rules in the CEPCC will be emphasized in the course. There will also be a discussion on the collection of demand-side information by the salespersons and how to write the pricing report and conduct a pricing presentation. Participants will also be shown how to review the asking price in the context of the prevailing market competition and how to reach an agreement with the client on the next course of action should the listing remain unsold. At the end, there will be a better understanding and enhanced knowledge of the Estate Agents Act and Regulations.

Expected Learning Outcomes:

• Explain to clients difference between Open Market Value (OMV) and Price (in accordance with para. 4(1) of CEPCC)
• Ascertain the correct sale price through a thorough and transparent process (para. 6(1) of CEPCC)
• Use a marketing report to record current demand-side information (para. 5(1) and para. 10 of CEPCC)
• Write a pricing report based on the current demand-side information, over and above the OMV (para. 7(3) of CEPCC)
• Present the aforesaid report to the clients in an efficient and confident manner (para. 6(2)(c) of CEPCC)
• Assist client in the subsequent price review and recommend appropriate follow-up actions

*Please do not register for this course if you had attended it at other course providers in the same CPD cycle*